The Curriculum: Stage 2 – Illustrator

DIGITAL TECHNIQUE: Project

1. VECTOR GRAPHICS, PHOTOS, AND LAYERS: Logotype & Logomarks – Logo proposals for own brand

• Create a 2+ page brand logotype & logomark presentation
  • Choose a name for your brand, without using your own name.
  • Choose three or four adjectives to represent the personality of your new brand. This is your brand DNA.
  • Place two key looks/outfits for your fashion brand in the logo presentation file to support your brand persona.
  • Consider brand personality in considering logotype options
    • Hand-rendered and typefaces, whether serif, sans serif, or script
• DIGITAL TECHNIQUES:
  • Type and paragraph tools
  • Guides to line up text
  • Hand-rendering: vectorizing hand-drawn lettering
• Graphic Design:
  • Typography: serifs, sans serifs vs script
    • Anatomy
    • Kerning, tracking, leading
  • Consider space away (white space) around the logo as part of the brand’s real estate
  • Majority type layout considering margins and alignments across pages

2. TRIM MARKS & BLEEDS: Branded Postcard Set – Integrating logo and vector elements with photos

• Creating vector graphics based logos
  • Analyzing logos and product forms (in original course), such as perfume bottles
  • Geometric shapes (see original curriculum PDF)
  • Organic shapes (see original curriculum PDF)
• Postcard set: making a consistent series with different patterns and colorways
• DIGITAL TECHNIQUES:
  • Integrating graphics, images, and text using layers
  • Bleed lines: ensuring artwork meets bleed lines for proper trimming
  • Creating geometric-based vector graphics
  • Creating organic shapes and employing the Pen Tool

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